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# Brandmakers with Louise Foley, Director of Marketing, Europe at Pinterest
- URL: https://www.thesubthread.com/brandmakers-with-louise-foley-director-of-marketing-europe-at-pinterest/
- Published: 2026-04-02T08:37:34.000Z
- Updated: 2026-04-02T08:37:34.000Z
- Author: Hannah Bowler
- Tags: #Brandmakers-podcast, #Podcast, Marketing, Brandmakers

[Listen on Spotify](https://open.spotify.com/episode/6pcnv3OpYRGxqWksM7jfSh?si=sjTJjAjQTF-MPuNtg-ZbAA&ref=thesubthread.com) [Listen on Apple Music](https://podcasts.apple.com/us/podcast/pinterests-bet-on-culture-and-irl-experiences/id1885174166?i=1000758812639&itscg=30200&itsct=podcast%5Fbox&ls=1&mttnsubad=1000758812639&ref=thesubthread.com) [Watch on YouTube](https://youtu.be/8VJGrTGQbWk?ref=thesubthread.com) 

Welcome back, it's week three of the Brandmakers podcast, and Hannah is joined this week by Louise Foley, who is director of marketing, Europe at Pinterest.

Louise and Hannah got stuck into the subject of trends and signals, and what marketers need to do to stay on the right side of cultural relevance. She also detailed her own marketing strategy and her push into fun and meaningful experiential events. 

Disclaimer: we recorded this episode just before Christmas, hence Louise’s background tree. She isn’t one of those all-year-round Christmas people – or maybe she is…

Season 1 of Brandmakers is presented by [SBS](https://wearesbs.com/?ref=thesubthread.com). Helping brands and independent agencies deliver smarter, high-impact programmatic advertising.