# The Subthread
> For brands and agencies interested in what's next. The Subthread is an independent media & events company covering creativity, culture and innovation for the marketing industries
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Append `.md` to any post or page URL to get the content in Markdown (for example, `/example-post.md`).

## Pages
- [About The Subthread](https://www.thesubthread.com/about.md) - The Subthread is a media and events company dedicated to exploring the evolving relationship between innovation, culture and creativity. We’re here for the brand strategists, innovators and the marketers shaping what's next.
- [Advertise with us](https://www.thesubthread.com/advertise-with-us.md) - Why Advertise with The Subthread
- [Brandmakers Podcast](https://www.thesubthread.com/brandmakers.md) - Stories highlighting innovative brands and the people behind them.
- [Categories](https://www.thesubthread.com/categories.md) - Categories
- [Contact Us](https://www.thesubthread.com/contact-us.md) - Contact Us Questions, partnerships, or pitches – we’re just one message away. For editorial enquiries: Email us at editorial@thesubthread.com For partnership enquiries: Email us at advertise@thesubthread.com For event or podcast enquiries: Email us at rich@thesubthread.com
- [Our events](https://www.thesubthread.com/events.md) - At The Subthread, our high-touch events bring the marketing and advertising worlds together to explore creativity, culture, and innovation – and to exchange ideas, spark fresh thinking, and shape what comes next.
- [Our Story](https://www.thesubthread.com/our-story.md) - Our Story We started The Subthread after one too many conferences that felt like déjà vu. We’re two ex‑journalists turned media folk with marketing in our DNA, who’ve earned our stripes at places like The Drum, Digital Frontier, and Broadcast Magazine. We crossed paths for years, joked about starti…
- [Past events](https://www.thesubthread.com/past-events.md) - Explore highlights from our intimate evening events, where we bring together marketing and advertising leaders to explore creativity, culture and innovation.
- [Pitch The Subthread](https://www.thesubthread.com/pitch-the-subthread.md) - Pitch The Subthread What We're Looking For We cover the people, ideas and experiments shaping the future of marketing – from brands and agencies to platforms, studios and side projects. We update our focus over time, but we’re always keen to hear from professionals who’d like to contribute, particu…
- [Privacy policy](https://www.thesubthread.com/privacy-policy.md) - Privacy Policy This privacy policy sets out how Subthread Media Ltd ("Subthread", "we", "us" or "our"), incl its brands The Subthread, Subthread Studios or Inspire, use and protect your personal data. 1. IMPORTANT INFORMATION AND WHO WE ARE This privacy policy gives you information about how Subthr…
- [Sponsorship Standard Terms](https://www.thesubthread.com/sponsorship-standard-terms.md) - SUBTHREAD MEDIA LTD STANDARD TERMS AND CONDITIONS PART A – SPONSORSHIP AND MEDIA The following terms apply where the Contract Details specify that the Company is providing sponsorship rights, media inventory or event activations to the Sponsor. 1. Definitions In this Agreement, the following capita…
- [Subscription T&Cs](https://www.thesubthread.com/subscription-tcs.md) - Subscription T&Cs Last updated: 1 Aug 2026 1. About These Terms These Terms & Conditions ("Terms") govern your subscription to content and services provided by Subthread Media Ltd ("Subthread", "we", "us", or "our"). By subscribing, you agree to be bound by these Terms. If you do not agree to these…
- [Team](https://www.thesubthread.com/team.md) - Meet The Subthread Team
- [The Subthread Podcasts](https://www.thesubthread.com/the-subthread-podcasts-videos-shows.md) - Podcasts created for people who actually care about how brands, culture and creativity work in the real world.
- [The Subthread Salons](https://www.thesubthread.com/the-subthread-salons.md) - Salons Our Dinner Club: The Subthread Salons The Subthread founders love connecting over good food and drinks and thus we created The Subthread Salons. Intimate dinners built for proper conversation. The idea for these dinners came from the 18th‑century idea clubs and we’ve rebooted them for today.…

## Posts
- [Uncut with Tyler Berry and Rob Pratt, Creative Partners and Co-founders of YeahNice](https://www.thesubthread.com/uncut-with-tyler-berry-and-rob-pratt-creative-partners-and-co-founders-of-yeahnice.md) - In Uncut, editor-in-chief Alex Zeevalkink sits down with agency leaders to dig into the realities of their roles, how they innovate, motivate, and where they believe the industry is headed. This week she talks to Tyler Berry and Rob Pratt, co-founders of creative branding studio YeahNice.
- [Uncut with Emma Shuldham, Managing Director at Attachment](https://www.thesubthread.com/uncut-with-emma-shuldham-managing-director-at-attachment.md) - In Uncut, editor-in-chief Alex Zeevalkink sits down with agency leaders to dig into the realities of their roles, how they innovate, motivate, and where they believe the industry is headed. This week she talks to Emma Shuldham, managing director at entertainment and culture agency Attachment.
- [Brandmakers with Nate Skinner, Director of Brand at Squarespace](https://www.thesubthread.com/brandmakers-with-nate-skinner-director-of-brand-at-squarespace.md) - In a world obsessed with brands having "always-on" strategies, Squarespace’s global brand director Nate Skinner argues the more valuable thing to focus on is whether or not your team has a sense of cultural curiosity.
- [Uncut with Nomi Leasure, Managing Director of Pinch](https://www.thesubthread.com/uncut-with-nomi-leasure-managing-director-of-experiential-agency-pinch.md) - Founded just three years ago, experiential agency Pinch has already gone from upstart to trusted partner for brands like Amazon, Netflix, and Lululemon. In this episode of Uncut, recorded at Cannes Lions, Nomi talks about what it really takes to build a people-first experiential studio.
- [Brandmakers with Cassie Hall, Director of Brand and Marketing at Motorway](https://www.thesubthread.com/brandmakers-with-cassie-hall-director-of-brand-and-marketing-at-motorway.md) - On this episode of Brandmakers, we’re joined by Cassie Hall, director of brand and marketing at second hand car platform Motorway and former head of marketing at Zoopla who argues that brand should form the operating system of any business.
- [Closing the Gap: Why the Online-to-Offline Divide is Marketing's Next Big Problem](https://www.thesubthread.com/closing-the-gap-why-the-online-to-offline-divide-is-marketings-next-big-problem.md) - Brands keep saying they want real-world impact, but most still measure success in clicks. In Cannes, we put three experts on data, DOOH and sports marketing in the back of a taxi to ask what it really takes to close the gap between online hype and offline outcomes.
- [The Partnership Game with Massive Music and Tennis Australia](https://www.thesubthread.com/the-partnership-game-with-massive-music-and-tennis-australia.md) - Brands know how their logos look. Fewer know how they sound. MassiveMusic and Tennis Australia unpack why sound is sport's most underrated brand asset.
- [Uncut with Jonathan Emmins, Founder & Global CEO of Amplify](https://www.thesubthread.com/uncut-with-jonathan-emmins-founder-global-ceo-of-amplify.md) - This episode of the agency leadership series Uncut sees The Subthread sit down with Jonathan Emmins, founder and global CEO of Amplify. He unpacks what it takes to run a global creative agency that builds worlds for global brands and still feel, in Jonathan’s words, “like a kid in a sweet shop.”
- [Brandmakers with Ben Kendall, VP Brand and Creative at Semrush](https://www.thesubthread.com/brandmakers-with-ben-kendall-vp-brand-and-creative-at-semrush.md) - A candid catch‑up with Semrush’s Ben Kendall on AI search panic, why the fundamentals of brand building haven’t changed, and how to stay visible in an AI‑shaped world.
- [Uncut with Emily Rickard, CEO of Buck](https://www.thesubthread.com/uncut-with-emily-rickard-ceo-of-buck.md) - Sitting down this week with editor‑in‑chief Alex Zeevalkink is Emily Rickard, CEO of global creative company Buck. In Uncut, Emily reveals how Buck has won over some of the biggest brands in Silicon Valley, how her team is constantly learning, and why she will always make space for new talent.
- [The Partnership Game with Lynsey Woods, Senior Global Brand Marketing Director at Carlsberg](https://www.thesubthread.com/the-partnership-game-with-lynsey-woods-senior-global-brand-marketing-director-at-carlsberg.md) - Lynsey Woods, global brand director at Carlsberg, has spent twelve years inside one of beer's most recognisable brands – and a career before that across FMCG, from healthy snacks to wine to Premier Foods. She's clear on what makes a partnership work, and what doesn't.
- [Uncut with Rosh Singh, CEO and Co-founder at Astral City](https://www.thesubthread.com/uncut-with-katie-mitchell-managing-director-at-seen-studios-2.md) - In Uncut, editor-in-chief Alex Zeevalkink sits down with agency leaders to dig into the realities of their roles, how they innovate, motivate, and where they believe the industry is headed. This week she talks to Rosh Singh, CEO and co-founder of creative technology studio Astral City.
- [The Partnership Game with Robert Zitzmann, Managing Director and Partner at Jung von Matt Sports](https://www.thesubthread.com/the-partnership-game-with-robert-zitzmann-managing-director-and-partner-at-jung-von-matt-sports.md) - Robert Zitzmann, managing director and partner at Jung von Matt Sports, has spent his career at the intersection of sport and advertising – and he's clear on what separates campaigns that get remembered from ones that just get made.
- [Uncut with Katie Mitchell, Managing Director at Seen Studios](https://www.thesubthread.com/uncut-with-katie-mitchell-managing-director-at-seen-studios.md) - In Uncut, editor-in-chief Alex Zeevalkink talks to agency leaders about the realities of their roles, how they innovate and what they see as the future. In this first episode she sits down with Katie Mitchell to talk about the realities of agency leadership, parenthood and purposeful growth.
- [The Partnership Game with Kenny Annan-Jonathan, Sports Director at Cannes Lions](https://www.thesubthread.com/the-partnership-game-with-kenny-annan-jonathan-sports-director-at-cannes-lions.md) - Lions Sport's Kenny Annan-Jonathan discusses building a creative movement inside sport and why the best brand campaigns speak to communities, not at them.
- [The Partnership Game with Saffron Inkster, Global Masterbrand Director at Dirt Is Good](https://www.thesubthread.com/the-partnership-game-with-saffron-inkster-global-masterbrand-director-at-dirt-is-good.md) - Dirt Is Good's Saffron Inkster discusses the brand's partnership with UK football club Arsenal and creating work that really matters for the sport and its fans.
- [Brandmakers with James Rothwell, Senior Vice President  Marketing at Zalando](https://www.thesubthread.com/brandmakers-with-james-rothwell-senior-vice-president-marketing-at-zalando.md) - Zalando’s James Rothwell on how a retailer learns to think like a publisher, why content and entertainment sit at the centre of its next chapter, and what it takes to turn a fashion platform into a broader lifestyle brand.
- [Brandmakers with Stephanie Legg, Director of Marketing at Pandora](https://www.thesubthread.com/brandmakers-with-stephanie-legg-director-of-marketing-at-pandora.md) - Pandora’s Stephanie Legg on doing fewer things better, rebuilding a brand's cultural equity, and why being a CMO can be quite isolating.
- [Brandmakers with Jeremy Jones, Global Head of Creative at Intuit Mailchimp](https://www.thesubthread.com/brandmakers-with-jeremy-jones-global-head-of-creative-at-intuit-mailchimp.md) - Mailchimp’s Jeremy Jones on building an in-house creative team that always remains curious.
- [Brandmakers with Paul Ridsdale,  Director of Brand & Marketing at ITV](https://www.thesubthread.com/brandmakers-with-paul-ridsdale-director-of-brand-marketing-at-itv.md) - Listen on Spotify Listen on Apple Music Watch on YouTube And we're back, this week the Brandmakers podcast dives into the world of ITV, a major UK broadcaster and content studio reaching millions of viewers through its channels and ITVX. Its director of brand and marketing, Paul Ridsdale, has been…
- [Brandmakers with Louise Foley, Director of Marketing, Europe at Pinterest](https://www.thesubthread.com/brandmakers-with-louise-foley-director-of-marketing-europe-at-pinterest.md) - Listen on Spotify Listen on Apple Music Watch on YouTube Welcome back, it's week three of the Brandmakers podcast, and Hannah is joined this week by Louise Foley, who is director of marketing, Europe at Pinterest. Louise and Hannah got stuck into the subject of trends and signals, and what marketer…
- [Brandmakers with Ruth Henriquez, Head of Partnerships and Licensing at Mattel](https://www.thesubthread.com/brandmakers-podcast-ruth-henriquez-head-of-partnerships-and-licensing-at-mattel.md) - Listen on Spotify Listen on Apple Music Watch on YouTube Welcome back to the Brandmakers podcast, where Hannah is joined by Ruth Henriquez who is head of licensing and partnerships at Mattel overseeing the IP for brands like Barbie, Hot Wheels, Uno and Masters of the Universe. In Mattel’s post-Barb…
- [Brandmakers with Kea Kleihauer, Senior Manager Global Culture and Experiential Marketing at Jägermeister](https://www.thesubthread.com/brandmakers-podcast-kea-kleihauer-senior-manager-global-culture-and-experiential-marketing-at-jagermeister.md) - Episode 1 of the Brandmakers Podcast
- [Future Makers Live: Insights You Can Use Tomorrow](https://www.thesubthread.com/future-makers-live-insights-you-can-use-tomorrow.md) - We started The Subthread to spotlight the people shaping what’s next – and to turn great ideas into real-world conversations. This month, we’re bringing the community together for the first time.
- [We're live! Welcome to The Subthread](https://www.thesubthread.com/were-live-welcome-to-the-subthread-newsletter.md) - Hey there, After months of plotting, caffeinating, and pestering industry friends about what they actually want to read, The Subthread is finally live and here is its first newsletter. Welcome, this is your new home for sharp ideas, human storytelling, and optimism with bite (never the bland Linked…
- [We’ve launched. Here’s why.](https://www.thesubthread.com/weve-launched-heres-why.md) - Tech’s evolving at breakneck speed. Creativity’s getting braver. The best innovation? It’s still happening in the messy middle, where ideas collide and culture gets rewritten. That’s the space we live for.

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