> ## Content Index
> Fetch the complete content index at: https://www.thesubthread.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# The Partnership Game with Saffron Inkster, Global Masterbrand Director at Dirt Is Good
- URL: https://www.thesubthread.com/the-partnership-game-with-saffron-inkster-global-masterbrand-director-at-dirt-is-good/
- Published: 2026-06-03T09:43:53.000Z
- Updated: 2026-06-18T23:09:04.000Z
- Description: Dirt Is Good's Saffron Inkster discusses the brand's partnership with UK football club Arsenal and creating work that really matters for the sport and its fans.
- Author: Rich Hewes
- Tags: Sport, The Partnership Game

[Listen on Spotify](https://open.spotify.com/episode/2PeLSUt22tinhr1gqcqCNS?si=gztOV1yoTYqc4J5BMBZ4yQ&ref=thesubthread.com) [Listen on Apple Podcasts](https://podcasts.apple.com/us/podcast/behind-the-dirt-is-good-x-arsenal-campaigns-ft/id1896868160?i=1000770915492&itscg=30200&itsct=podcast%5Fbox&ls=1&mttnsubad=1000770915492&ref=thesubthread.com) [Watch on YouTube](https://www.youtube.com/watch?v=d-Vxawgo7hk&ref=thesubthread.com)

In the first episode of The Partnership Game, Rich Hewes sits down with Saffron Inkster, global masterbrand director at Dirt Is Good – the world’s largest laundry brand, known as Persil in the UK and as Breeze, Skip, Surf or OMO in other countries.

Saffron talks through what she looks for in a partnership and why shared values matter above everything else. She also dives into their partnership with Arsenal F.C., unpacking the thinking behind two recent campaigns with the club: Dirt Is Glory and It Starts Outside.

---

To keep updated with future releases you can sign up to our FREE [newsletters](https://www.thesubthread.com/#/portal/signup).

---