The white coat no longer owns experimentation. Today, it’s far messier than that, writes brand strategist and cultural critic James Kirkham. Today, the proving ground for new technology is not a sterile lab but a virtual pit at a gig, a queue for a fashion drop, or the resale market for a digital trainer. Before Fortnite hosted a concert the idea of millions logging in to a video game to watch a pop concert or music event was laughable. Before Gucci sold untouchable shoes, the idea of paying fo
James Kirkham
Meet Charlotte Cripps: the design director who doesn’t just think outside the box – she’s busy redesigning it, branding it, and probably teaching it how to use AI. From transforming legacy publications into glossy coffee-table stunners to leading bold design teams, and most recently, shaping the branding for The Subthread – Charlotte’s career reads like a masterclass in visual storytelling. She’s not just fluent in editorial and brand development, she’s also conversational in AI, wielding new t
Hannah Bowler
Welcome to The Productivity Playbook – our running series on tools built to make us faster, sharper, and a little less drained at work. This week: Granola, a very neat AI-powered note-taker that handles the messy parts of meetings so you can actually focus on the people in front of you. Before I dive in: as always in this series, this is an independent review, not a sponsored post. Why It Matters Meetings aren’t going anywhere. But the way we survive them? That’s up for grabs. Too often we s
Rich Hewes
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