Max Ottignon

Max is the co-founder of branding company Ragged Edge. Throughout his career, he has worked to shift the perception of branding from a focus on visual elements to a broader understanding of how ideas can shape industries and culture.

Your Next User Is Probably a Robot: Web Design in the Agentic Era

The dawn of what is grandly titled ‘the agentic era,’ where AI does things instead of just saying things, creates a new set of challenges for anyone designing a website in 2025.

Tech Design

Max Ottignon

Nov 5, 2025 — 5 min read