Strategy that respects the audience. We decode go‑to‑market, content, growth loops, and measurement – highlighting ethical, effective tactics that compound over time instead of chasing quick wins.
AI agents aren’t a future “what if” – they’re already reshaping how consumers find and choose products. Hannah Bowler dives into L’Oréal’s shift to Generative Engine Optimization and what it means for search, content, and the in‑store experience.
Hannah Bowler
Streaming has shattered the old broadcast model. In a creator‑led era where attention lives in chats, clips, and memes, brands must rethink sponsorship measurement around participation, virality, and outcomes – or risk irrelevance.
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