The Subthread's Past Events
Where ideas meet action
Previous Events:
Brand & Creator Partnerships, Community Evening - 15 Apr 2026
An evening for brand marketers and those working in partnerships and the influencer space. Two panel conversations held in a gorgeous pub in Soho, London, discussed what good looks like in the future of creator partnerships and sport partnerships.
A big thanks to our drinks sponsor of the evening, Artificial Societies - insights with weight, for decisions that shape culture.
When Brand Collabs Grow Up
- Dana Fletcher, brand partnerships & strategy, retail & lifestyle, TikTok
- Ellie Hooper, global vice president growth, The Goat Agency
- Pippa Ward, senior marketing manager, Odeon Cinemas
- Alex Zeevalkink, editor-in-chief, The Subthread (host)
Beyond the Logo: Partnerships That Earn Their Stripes
- Oyin Akiniyi, global brand director, Chivas Regal
- Alex Scotcher, commercial director, Tottenham Hotspur
- Kahlen Macaulay, head of sports partnerships EMEA & APAC, Snap Inc
- Rich Hewes, writer of The Sport Subthread (host)
Innovation Culture for Creatives, Community Evening - 10 Feb 2026
An evening for brand and agency leaders focused on turning emerging creative tech from buzzwords into practical, everyday advantage. Across two panel conversations speakers from Studio Deakin, Dept, Lyst and Buck shared how they’re experimenting, setting guardrails and reorganising teams to work smarter.
From Hype to Habit: Building a Sustainable Innovation Culture for Creatives
- Wayne Deakin, Founder, Studio Deakin
- Jeff Bowerman, ECD, Dept
- Host: Hannah Bowler, Journalist
Restructuring for Creative Scale: Just Because We Can Doesn’t Mean We Should
- Miyon Im, VP Editorial & Design, Lyst
- Ellen Turnill Montoya, Associate Creative Director, Buck
- Host: Alex Zeevalkink, Editor-in-chief
Future Makers, Community Evening - 21 Oct 2025
An intimate, after‑work event in Soho brought together marketers, brand leaders and creatives curious about what’s next in brand building. The evening mixed structured conversations with relaxed networking, all framed around how innovative brands stay ahead of culture and technology.
Innovative Storytelling
- Will Thacker - Co-founder - (20)Something
- Doddz - Artist & Founder - DIME
- Host: Alex Zeevalkink, Editor-in-chief
Building Brand Gravity
- Katie McPhee - Product & Partner Marketing - Veed.io
- Patrick Horan - Senior Brand Designer - Skyscanner
- Sarah Booth - Global Marketing Director - Ancient + Brave
- Host: Hannah Bowler, Editor
