As social lives shrink and match days carry more emotional weight, sponsors need a clearer reason to exist. On The Partnership Game, Carlsberg’s Lynsey Woods shows how long-term partnerships, Danish roots and fan-first ideas are helping the brand stay relevant.
Hannah Bowler
In Uncut, editor-in-chief Alex Zeevalkink sits down with agency leaders to dig into the realities of their roles, how they innovate, motivate, and where they believe the industry is headed. This week she talks to Tyler Berry and Rob Pratt, co-founders of creative branding studio YeahNice.
Alex Zeevalkink
One of the UK's most recognized adtech specialists draws parallels between the future of advertising and the world's most famous motorsport. He argues that, like in Formula One, it doesn't matter how much data you have, without the best people on your team you won't win.
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As more countries ban social media for children, it’s tempting to frame this as overreach. But what if it’s just the inevitable backlash to a system that’s reengineered itself from social glue to outrage casino? And how should brands react to all this?
Jed Hallam
In Uncut, editor-in-chief Alex Zeevalkink sits down with agency leaders to dig into the realities of their roles, how they innovate, motivate, and where they believe the industry is headed. This week she talks to Emma Shuldham, managing director at entertainment and culture agency Attachment.
Alex Zeevalkink
