AI and cost-cutting have become convenient excuses to freeze out juniors. But if you actually care about your future talent bench, this might be the moment to redesign what entry-level looks like altogether. Hannah Bowler asks the industry how they’d rewrite junior roles for the era of AI.
Hannah Bowler
Brands keep saying they want real-world impact, but most still measure success in clicks. In Cannes, we put three experts on data, DOOH and sports marketing in the back of a taxi to ask what it really takes to close the gap between online hype and offline outcomes.
Rich Hewes
This episode of the agency leadership series Uncut sees The Subthread sit down with Jonathan Emmins, founder and global CEO of Amplify. He unpacks what it takes to run a global creative agency that builds worlds for global brands and still feel, in Jonathan’s words, “like a kid in a sweet shop.”
Alex Zeevalkink
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Brands keep treating gaming like one big channel to conquer instead of a culture to earn their way into. But the real question isn’t how to “get into gaming,” but which part of gaming would actually welcome your brand, writes Darragh Barker, senior strategist at Coolr.
Darragh Barker
Sitting down this week with editor‑in‑chief Alex Zeevalkink is Emily Rickard, CEO of global creative company Buck. In Uncut, Emily reveals how Buck has won over some of the biggest brands in Silicon Valley, how her team is constantly learning, and why she will always make space for new talent.
Alex Zeevalkink
Marketing scientist Rory Dolan argues that in an AI-saturated industry, the real edge comes from standardizing the science, betting harder on creative bravery, and building internal cultures where taking a risk feels safe enough to lead to genuinely innovative work.
Alex Zeevalkink
