Zalando’s James Rothwell on how a retailer learns to think like a publisher, why content and entertainment sit at the centre of its next chapter, and what it takes to turn a fashion platform into a broader lifestyle brand.
Hannah Bowler
A wave of AI-led change is colliding with old corporate models. In a recent talk, Dex Hunter‑Torricke argues that marketing leaders need to stop “winging it” on AI and start redesigning their roles, teams and systems for the future they actually want while change is still possible.
Hannah Bowler
As growth stalls and the planet strains, the brands that will remain won’t be the most desirable, but the most useful. These essential brands should rely on systems, values and quality which people trust and use, says designer David Johnston, founder of Accept & Proceed.
Hannah Bowler
The signals beneath the noise. We track slow culture, emerging scenes, and values shifts shaping how people live, work, play – and what that means for the products, media, and experiences they choose next.
After two decades of growth, Pinterest is stepping into the cultural spotlight – doubling down on experiential activations, product differentiation, and moments where the platform has a legitimate role to play, on and offline.
Hannah Bowler
Sport has stopped being just a sponsorship channel and has slowly but surely become the operating system for culture. Leagues, brands and athletes can all win if they treat every fan touchpoint as part of an always‑on, integrated experience, rather than a row of logos on shirts or around a pitch.
Alex Zeevalkink
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A brand has always been a static thing. But now, as AI matures, agencies and brands are experimenting with “brand brains” that turn decades of explicit and tacit knowledge into something teams can actually use in any situation, making the concept of a brand something far more adaptable.
Hannah Bowler
