One of the UK's most recognized adtech specialists draws parallels between the future of advertising and the world's most famous motorsport. He argues that, like in Formula One, it doesn't matter how much data you have, without the best people on your team you won't win.
Contributor
As more countries ban social media for children, it’s tempting to frame this as overreach. But what if it’s just the inevitable backlash to a system that’s reengineered itself from social glue to outrage casino? And how should brands react to all this?
Jed Hallam
In Uncut, editor-in-chief Alex Zeevalkink sits down with agency leaders to dig into the realities of their roles, how they innovate, motivate, and where they believe the industry is headed. This week she talks to Emma Shuldham, managing director at entertainment and culture agency Attachment.
Alex Zeevalkink
The signals beneath the noise. We track slow culture, emerging scenes, and values shifts shaping how people live, work, play – and what that means for the products, media, and experiences they choose next.
As more countries ban social media for children, it’s tempting to frame this as overreach. But what if it’s just the inevitable backlash to a system that’s reengineered itself from social glue to outrage casino? And how should brands react to all this?
Jed Hallam
Explore our archive of articles, interviews, and creative projects
Founded just three years ago, experiential agency Pinch has already gone from upstart to trusted partner for brands like Amazon, Netflix, and Lululemon. In this episode of Uncut, recorded at Cannes Lions, Nomi talks about what it really takes to build a people-first experiential studio.
Alex Zeevalkink
On this episode of Brandmakers, we’re joined by Cassie Hall, director of brand and marketing at second hand car platform Motorway and former head of marketing at Zoopla who argues that brand should form the operating system of any business.
Hannah Bowler
