Fans do more than just watch sports. They search, plan and buy around them. Emma Welch unpacks how live search intent around tentpole events reveals what people want to do next – and how brands can use those signals to move faster, target smarter and stay ahead of the game.
Emma Welch
For the last decade, marketing has been less about creativity and emotion and more about data and measurement. If you could track or optimise it, you did. If you couldn’t prove it, it slipped down the priorities list. For many brands, that worked… until it didn’t.
Alex Zeevalkink
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As the world hurtles through a decade of disruption, 20(Something) co-founder Andrew Barnard explains why building an agency for this moment meant ruthlessly focussing on three disciplines and always reminding himself that the work can actually contribute to a better future.
Alex Zeevalkink
As social lives shrink and match days carry more emotional weight, sponsors need a clearer reason to exist. On The Partnership Game, Carlsberg’s Lynsey Woods shows how long-term partnerships, Danish roots and fan-first ideas are helping the brand stay relevant.
Rich Hewes
