Every leader in The Subthread’s Uncut series, which features agency leaders from across various disciplines, had something to say about AI. What’s striking is how little they agree. Three of them – Rosh Singh, Nomi Leasure and Emily Rickard – map the real risk in three completely different places.
Alex Zeevalkink
Designers used to spend hours turning creative ideas into print-ready files. Juliet Faldin has started handing much of that work to AI. She shares how she’s using the technology to take the grind out of print production and put more time back into the thinking.
Juliet Faldin
Leaders used to build their careers by becoming experts in one thing. Now, they need to understand how different kinds of expertise work together as AI reshapes every part of an organization. Anne Stagg shares her view on why connected thinking is becoming one of the defining skills of leadership.
Anne Stagg
AI-generated imagery is reshaping how we see the world. But when it comes to disability, it’s still stuck in a narrow, stereotypical past. A new initiative from Ottobock and Microsoft shows how brands can work with the community to lead AI toward more accurate, human representation.
Hannah Bowler
The signals beneath the noise. We track slow culture, emerging scenes, and values shifts shaping how people live, work, play – and what that means for the products, media, and experiences they choose next.
In a world obsessed with brands having "always-on" strategies, Squarespace’s global brand director Nate Skinner argues the more valuable thing to focus on is whether or not your team has a sense of cultural curiosity.
Hannah Bowler
Explore our archive of articles, interviews, and creative projects
Brands used to obsess over one moment: grabbing attention on a crowded supermarket shelf. Now, they’re fighting to stay visible across four very different environments. Lisa Mathews shares some wisdom on what it takes to build a brand that wins across all these spaces.
Lisa Mathews
Long before he was building brands, Squarespace’s Nate Skinner was studying culture through record sleeves and the sprawling web of Britpop‑era music journalism – a habit he now credits with proving that cultural curiosity, more than anything else, is what helps brands find their audience.
Hannah Bowler
