In this episode of the Brandmakers podcast Hannah is joined by Kea Kleihauer who is senior manager global culture & experiential marketing at Jägermeister.
Cultural marketing might be the buzzword of the moment but it has been around as long as the profession, yet it’s still misunderstood in boardrooms where it’s often treated like a channel rather than a long-term strategy.
At Jägermeister initiatives like Save the Night show how cultural investment builds long term credibility and equity, especially in markets where traditional advertising isn’t possible.
Season 1 of Brandmakers is presented by SBS. Helping brands and independent agencies deliver smarter, high-impact programmatic advertising.
