Having reported on the world of creativity, media and tech for many years now, Hannah gets the bigger picture. Her reporting blends sharp analysis with a human lens, connecting the dots between innovation, culture, and impact.
Branded entertainment didn't live up to the early hype. Now, with ad performance dropping off and entertainment financing under strain, brands and producers are starting to look for each other once more. But how can these partnerships truly work for both parties in the future? Hannah Bowler reports.
Hannah Bowler
In an era of fragmented media, brands are tempted to be everywhere at once. Pandora's marketing director Stephanie Legg argues for doing fewer things better. Here she discusses Schuh’s fight to regain cultural relevance to why CMOs must own the full funnel.
Hannah Bowler
Zalando’s James Rothwell on how a retailer learns to think like a publisher, why content and entertainment sit at the centre of its next chapter, and what it takes to turn a fashion platform into a broader lifestyle brand.
Hannah Bowler
A wave of AI-led change is colliding with old corporate models. In a recent talk, Dex Hunter‑Torricke argues that marketing leaders need to stop “winging it” on AI and start redesigning their roles, teams and systems for the future they actually want while change is still possible.
Hannah Bowler
As growth stalls and the planet strains, the brands that will remain won’t be the most desirable, but the most useful. These essential brands should rely on systems, values and quality which people trust and use, says designer David Johnston, founder of Accept & Proceed.
Hannah Bowler
A brand has always been a static thing. But now, as AI matures, agencies and brands are experimenting with “brand brains” that turn decades of explicit and tacit knowledge into something teams can actually use in any situation, making the concept of a brand something far more adaptable.
Hannah Bowler