Having reported on the world of creativity, media and tech for many years now, Hannah gets the bigger picture. Her reporting blends sharp analysis with a human lens, connecting the dots between innovation, culture, and impact.
Media buying has become a numbers game. Now some agencies are tearing up the hiring playbook and recruiting mathematicians, economists and computer scientists over advertising graduates, and betting that curiosity beats a marketing CV.
Hannah Bowler
The Midnight Club has made jewelry, candles, honey and now a fashion line with Bianca Saunders. Managing director Emily Mitchell on working without a brief, becoming its own client, and what agencies risk when they create their own things.
Hannah Bowler
