Make people feel alive, not numb: Nishma Patel Robb explains why joyful, human marketing beats slop, and how brands can rediscover the connection they have with their audience.
The most radical thing you could do this year, the most commercially disruptive thing you can do is make people feel alive, was the message of advice that brand strategy consultant Nishma Patel Robb had for a room full of senior marketers.
Having spent 30 years in the industry, a decade of it at Google, Nishma has witnessed seismic changes before. Yet she said, she’d never been more sure that as an industry “we are potentially sleepwalking into irrelevance.”
Notion's Áine Dundas on why the brand leads with community and small, thoughtful experiences, how formats like Café Notion turn power users into the marketing engine, and what its evolving visual identity says about infinite use cases.
Hannah Bowler
While many brands are starting to act as publishers, one brand is taking the opposite approach. Worried about adding to a constant stream of brand noise, Brompton’s marketing boss is betting on fewer, better stories told by the people who actually ride its bikes.
Hannah Bowler
What happens to your brand when most people never visit your website again? In a recent talk, R/GA’s executive creative director Rob Northam argued that the internet we’ve been designing for is built on assumptions that no longer hold, and that AI is about to make those faults impossible to ignore.
Alex Zeevalkink
We trust people, not machines. Plenty of brands are racing to bolt AI onto their products, but very few stop to ask whether what they’re building actually feels like them. If your AI does not behave like a member of your team, your audience won’t trust and adopt it. So how do we solve this?
Rosh Singh
