Spotify | Apple Music | YouTube
In this episode, Lynsey talks through Carlsberg's relationship with Liverpool – now over thirty years old and, by her account, the longest-running in the Premier League – and how that long-term trust gave the brand room to build Signs of Unity, a campaign that taught sign language to thousands of fans at Anfield so deaf and hard-of-hearing supporters could be part of You'll Never Walk Alone for the first time.
She also walks through the Mads Mikkelsen years, why "probably the best" was never really about the beer, and what authenticity actually means when you're choosing who to put your name next to.
