Ideas, processes, and the messy middle. From analog rituals to AI‑enhanced workflows, we share practical ways to unlock original thinking, ship better work, and keep your creative practice resilient over the long term.
AI and cost-cutting have become convenient excuses to freeze out juniors. But if you actually care about your future talent bench, this might be the moment to redesign what entry-level looks like altogether. Hannah Bowler asks the industry how they’d rewrite junior roles for the era of AI.
Hannah Bowler
This episode of the agency leadership series Uncut sees The Subthread sit down with Jonathan Emmins, founder and global CEO of Amplify. He unpacks what it takes to run a global creative agency that builds worlds for global brands and still feel, in Jonathan’s words, “like a kid in a sweet shop.”
Alex Zeevalkink
Sitting down this week with editor‑in‑chief Alex Zeevalkink is Emily Rickard, CEO of global creative company Buck. In Uncut, Emily reveals how Buck has won over some of the biggest brands in Silicon Valley, how her team is constantly learning, and why she will always make space for new talent.
Alex Zeevalkink
Marketing scientist Rory Dolan argues that in an AI-saturated industry, the real edge comes from standardizing the science, betting harder on creative bravery, and building internal cultures where taking a risk feels safe enough to lead to genuinely innovative work.
Alex Zeevalkink
In Uncut, editor-in-chief Alex Zeevalkink sits down with agency leaders to dig into the realities of their roles, how they innovate, motivate, and where they believe the industry is headed. This week she talks to Rosh Singh, CEO and co-founder of creative technology studio Astral City.
Alex Zeevalkink
For the first season of Brandmakers, Hannah Bowler spoke to leaders across some of today's innovative brands, such as Notion, Zalando and Pinterest. During each interview she asked where the brand marketers go to reset and refill, and how they keep their minds fresh for new ideas.
Hannah Bowler
