Creativity

Ideas, processes, and the messy middle. From analog rituals to AI‑enhanced workflows, we share practical ways to unlock original thinking, ship better work, and keep your creative practice resilient over the long term.

Is Your Computer Hallucinating Correctly?

What does it mean to be a creative nowadays? Everyone’s training models to predict what people like. Fluoro’s Tim Smith argues instead for the unfashionable skill of actually having a point of view – and backing it when the data disagrees.

Creativity

Tim Smith

Jun 22, 2026 — 5 min read

Where Do Brand Leaders Go for Inspiration?

For the first season of Brandmakers, Hannah Bowler spoke to leaders across some of today's innovative brands, such as Notion, Zalando and Pinterest. During each interview she asked where the brand marketers go to reset and refill, and how they keep their minds fresh for new ideas.

Brandmakers Creativity

Hannah Bowler

May 26, 2026 — 5 min read

Brandmakers with Stephanie Legg, Director of Marketing at Pandora

Pandora’s Stephanie Legg on doing fewer things better, rebuilding a brand's cultural equity, and why being a CMO can be quite isolating.

Marketing Creativity

Hannah Bowler

Apr 30, 2026 — 1 min read

How Mailchimp’s ‘Expert Absurdist’ Studio Keeps Creativity Weird

From a monkey postcard to a full-blown “maker space”, Intuit Mailchimp’s in-house studio Wink treats creativity as a business multiplier and isn’t afraid to get a little strange in the process.

Creativity Brandmakers

Hannah Bowler

Apr 29, 2026 — 4 min read

Brandmakers with Jeremy Jones, Global Head of Creative at Intuit Mailchimp

Mailchimp’s Jeremy Jones on building an in-house creative team that always remains curious.

Marketing Creativity

Hannah Bowler

Apr 21, 2026 — 1 min read

What the Training Data Can’t See

How dyslexia, neurodivergence, and a sideways way of seeing the world become an advantage in an AI era obsessed with speed, compliance, and clean answers.

Creativity

Will Thacker

Apr 10, 2026 — 4 min read

From Cost Centre to Growth Engine: How AI Has Pushed Creativity Center Stage

Thanks to AI we’re moving to one-to-one advertising. The catch is, it only works if you can produce and iterate enough distinct creative for the machines to find the right ad for the right person at the right moment. Creative is no longer a cost centre, it’s now the growth engine.

Creativity Marketing

Contributor

Mar 30, 2026 — 4 min read

Designing The Future We Actually Want

If we can’t picture the 22nd century, we can’t build it. Here’s how creative teams, brands and foresight thinkers can swap a commonly shared abstract and dystopian view of the future for something worth working toward.

Creativity

Hannah Bowler

Mar 23, 2026 — 3 min read