Why On’s Former Creative Chief Builds Teams That Are Designed to Disagree

Why On’s Former Creative Chief Builds Teams That Are Designed to Disagree

She helped turn On into a multi-billion-dollar sportswear giant. Her formula for innovation? Build teams wired to disagree and never settle for just good enough.


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“I build teams that are built to disagree,” Laurence Stoffel says, explaining how she creates environments and cultures where innovation can thrive. 

“The chances of innovation and truly great design will always be greater than with a team that agrees,” she tells The Subthread. 

The former global head of group creative at On spent a decade at the forefront of one of the world’s fastest-growing sportswear brands. She believes that disagreement and “resistance” were contributing factors in the growth trajectory of the company.