Where brands learn to earn attention, not buy it. We explore identity systems, positioning, and the craft of distinctiveness – from sonic logos to service design – so brand marketers and makers can build brands people actually care about.
In Uncut, editor-in-chief Alex Zeevalkink sits down with agency leaders to dig into the realities of their roles, how they innovate, motivate, and where they believe the industry is headed. This week she talks to Tyler Berry and Rob Pratt, co-founders of creative branding studio YeahNice.
Alex Zeevalkink
On this episode of Brandmakers, we’re joined by Cassie Hall, director of brand and marketing at second hand car platform Motorway and former head of marketing at Zoopla who argues that brand should form the operating system of any business.
Hannah Bowler
This episode of the agency leadership series Uncut sees The Subthread sit down with Jonathan Emmins, founder and global CEO of Amplify. He unpacks what it takes to run a global creative agency that builds worlds for global brands and still feel, in Jonathan’s words, “like a kid in a sweet shop.”
Alex Zeevalkink
What happens to your brand when most people never visit your website again? In a recent talk, R/GA’s executive creative director Rob Northam argued that the internet we’ve been designing for is built on assumptions that no longer hold, and that AI is about to make those faults impossible to ignore.
Alex Zeevalkink
