Claire Huxley

Claire Huxley is a strategy partner at Design Bridge and Partners in London, specialising in brand strategy. She’s helped build identities for global brands from Campo Viejo to Apple.

Time to Kill Portfolio Sprawl

Brand portfolios ballooned in a growth‑at‑all‑costs era. Now attention and budgets are tight, only the brands that truly earn their place should survive.

Brands & Branding

Claire Huxley

Jun 29, 2026 — 4 min read