Brandmakers - The Subthread

"Brand’s Got Its Mojo Back"

Senior brand marketer Cassie Hall explains why brand building is now becoming training data and how she is excited to finally see the return of brand marketing.

Brands & Branding Marketing

Hannah Bowler

Aug 17, 2026 — 4 min read

Reframing Brand Building for the Age of AI Search

Marketers love a good existential crisis. AI search is just the latest, says Ben Kendall, VP brand and creative at Semrush.

Tech Marketing

Hannah Bowler

Aug 5, 2026 — 4 min read

Brandmakers with Nate Skinner, Director of Brand at Squarespace

In a world obsessed with brands having "always-on" strategies, Squarespace’s global brand director Nate Skinner argues the more valuable thing to focus on is whether or not your team has a sense of cultural curiosity.

Brandmakers Culture

Hannah Bowler

Jul 27, 2026 — 1 min read

Brandmakers with Cassie Hall, Director of Brand and Marketing at Motorway

On this episode of Brandmakers, we’re joined by Cassie Hall, director of brand and marketing at second hand car platform Motorway and former head of marketing at Zoopla who argues that brand should form the operating system of any business.

Brandmakers Brands & Branding

Hannah Bowler

Jul 20, 2026 — 1 min read

Brandmakers with Ben Kendall, VP Brand and Creative at Semrush

A candid catch‑up with Semrush’s Ben Kendall on AI search panic, why the fundamentals of brand building haven’t changed, and how to stay visible in an AI‑shaped world.

Brandmakers Tech

Hannah Bowler

Jul 14, 2026 — 1 min read

How Notion Turns Its Superfans into a Community-Led Marketing Engine

From SXSW coffee shops to AI agents with personality, Notion’s EMEA marketing lead Áine Dundas is building a brand that hands the mic to its users and lets them co-create what comes next.

Marketing Brandmakers

Hannah Bowler

May 28, 2026 — 4 min read

Where Do Brand Leaders Go for Inspiration?

For the first season of Brandmakers, Hannah Bowler spoke to leaders across some of today's innovative brands, such as Notion, Zalando and Pinterest. During each interview she asked where the brand marketers go to reset and refill, and how they keep their minds fresh for new ideas.

Brandmakers Creativity

Hannah Bowler

May 26, 2026 — 5 min read

Brandmakers with Áine Dundas, Head of Marketing, EMEA at Notion

Notion's Áine Dundas on why the brand leads with community and small, thoughtful experiences, how formats like Café Notion turn power users into the marketing engine, and what its evolving visual identity says about infinite use cases.

Brandmakers Marketing

Hannah Bowler

May 19, 2026 — 1 min read