The series about innovative brands and the people behind them
Long before he was building brands, Squarespace’s Nate Skinner was studying culture through record sleeves and the sprawling web of Britpop‑era music journalism – a habit he now credits with proving that cultural curiosity, more than anything else, is what helps brands find their audience.
Hannah Bowler
In a world obsessed with brands having "always-on" strategies, Squarespace’s global brand director Nate Skinner argues the more valuable thing to focus on is whether or not your team has a sense of cultural curiosity.
Hannah Bowler
On this episode of Brandmakers, we’re joined by Cassie Hall, director of brand and marketing at second hand car platform Motorway and former head of marketing at Zoopla who argues that brand should form the operating system of any business.
Hannah Bowler
For the first season of Brandmakers, Hannah Bowler spoke to leaders across some of today's innovative brands, such as Notion, Zalando and Pinterest. During each interview she asked where the brand marketers go to reset and refill, and how they keep their minds fresh for new ideas.
Hannah Bowler