You can’t come up with new ideas and fresh approaches by looking at your screen all day. You might get a lot of inspiration from what a peer has done on LinkedIn or from reading one of our articles, which is great, but you will inevitably hit a wall or end up in a feedback loop. You're unlikely to really break new ground this way.
This is a topic that has consistently cropped up in my conversations with brand leaders lately: how to carve out time and space to get the creative juices flowing.
It isn’t easy when you’re under constant pressure to deliver and hit those all‑important KPIs. It’s something that needs to be protected and encouraged in corporate spaces, and it’s down to today’s leaders to instigate this mindset and lead by example.
For the first series of the Brandmakers podcast, we asked a set of brand leaders what they did to take their mind off work, create time for thinking, and get creative inspiration.
