How Zalando’s Content-First Strategy is Closing the Gap Between Content and Commerce
Zalando is one of Europe’s biggest advertisers, but its ambitions stretch far beyond traditional marketing. Under James Rothwell, the company is pushing to behave less like a retailer and more like a publisher.
Branded Entertainment’s Second Act
Branded entertainment didn't live up to the early hype. Now, with ad performance dropping off and entertainment financing under strain, brands and producers are starting to look for each other once more. But how can these partnerships truly work for both parties in the future? Hannah Bowler reports.
Hannah Bowler
What the Languages of Football Can Teach Brands About Cultural Nuance
Global campaigns don’t fail on grammar when it comes to translations, they fail on nuance. This piece argues that translation gets you on the pitch, but only real cultural fluency turns a global brand into a local one people actually care about.
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