How Zalando’s Content-First Strategy is Closing the Gap Between Content and Commerce
Zalando is one of Europe’s biggest advertisers, but its ambitions stretch far beyond traditional marketing. Under James Rothwell, the company is pushing to behave less like a retailer and more like a publisher.
How Nike Is Rebuilding Its Universe of Football
Street football, a cast that stretches from Ronaldo to Kim Kardashian, and football positioned as pop culture. Nike’s latest football campaign shows how big brands should start to think "culture-first" when it comes to major sporting events.
Rich Hewes
Where Do Brand Leaders Go for Inspiration?
For the first season of Brandmakers, Hannah Bowler spoke to leaders across some of today's innovative brands, such as Notion, Zalando and Pinterest. During each interview she asked where the brand marketers go to reset and refill, and how they keep their minds fresh for new ideas.
Hannah Bowler