Sitting in Canva’s cabana in Cannes, Rory Dolan, head of marketing strategy at the design platform lays out a vision of marketing that’s equal parts rigor and risk.
Rory’s read is that macro-economics and culture inside organizations have made it so the edges of modern advertising have become sanded down.
“Businesses are under more pressure than ever to deliver within‑year outcomes,” Rory says. “I think the cascading effect of that is that we end up taking less risks… that creates a degree of sameness and a lack of distinctness across creative.”
