In this episode of Uncut Alex meets Rosh Singh, CEO and co-founder of creative technology studio Astral City and together they talk about what happens when you put emerging tech in the hands of creatives.
Astral City specialises in understanding where technology and human behaviour meet. With the help of emerging tech they bent this into beautiful, useful experiences that actually do something for a brand.
Rosh unpacks how he thinks about the intersection of technology and behaviour, and why “beautiful, useful” is a more interesting North Star than “innovation” for its own sake.
They also dig into the reality of running a small and senior team spread across different timezones, building a culture while fully remote and how to balance long‑term strategy with the day‑to‑day of pitches, production and cash flow.
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