Guiding Agencies With Values
A lot of company values are worth no more than the paper they’re written on. But many agency leaders I spoke to during the first season of Uncut shared with me their guiding principles, which was often a motto they saw as the agency’s operating instructions.
The AI Threat Everyone’s Getting Wrong
Every leader in The Subthread’s Uncut series, which features agency leaders from across various disciplines, had something to say about AI. What’s striking is how little they agree. Three of them – Rosh Singh, Nomi Leasure and Emily Rickard – map the real risk in three completely different places.
Alex Zeevalkink
The New Media Hire: Why Agencies Now Want Mathematicians, Not Marketers
Media buying has become a numbers game. Now some agencies are tearing up the hiring playbook and recruiting mathematicians, economists and computer scientists over advertising graduates, and betting that curiosity beats a marketing CV.
Hannah Bowler
