The Partnership Game with Kenny Annan-Jonathan, Sports Director at Cannes Lions Lions Sport's Kenny Annan-Jonathan discusses building a creative movement inside sport and why the best brand campaigns speak to communities, not at them. Sport The Partnership Game Rich Hewes Jun 10, 2026 — 1 min read
The Partnership Game with Saffron Inkster, Global Masterbrand Director at Dirt Is Good Dirt Is Good's Saffron Inkster discusses the brand's partnership with UK football club Arsenal and creating work that really matters for the sport and its fans. Sport The Partnership Game Rich Hewes Jun 3, 2026 — 1 min read