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In the first episode of The Partnership Game, Rich Hewes sits down with Saffron Inkster, global masterbrand director at Dirt Is Good – the world’s largest laundry brand, known as Persil in the UK and as Breeze, Skip, Surf or OMO in other countries.
Saffron talks through what she looks for in a partnership and why shared values matter above everything else. She also dives into their partnership with Arsenal F.C., unpacking the thinking behind two recent campaigns with the club: Dirt Is Glory and It Starts Outside.
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