Emma Welch

Emma Welch is head of client strategy at Captify, where she helps brands turn search intelligence and AI innovation into meaningful growth. She’s also an active member of Bloom UK and a youth mentor for young women through BelEve.

How Search Intent Can Move Culture

Fans do more than just watch sports. They search, plan and buy around them. Emma Welch unpacks how live search intent around tentpole events reveals what people want to do next – and how brands can use those signals to move faster, target smarter and stay ahead of the game.

Sport Tech

Emma Welch

Aug 23, 2026 — 4 min read