Robert Zitzmann, managing director and partner at Jung von Matt Sports, has spent his career at the intersection of sport and advertising – and he's clear on what separates campaigns that get remembered from ones that just get made.
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In this episode, Robert talks through the agency's model, the work he's most proud of, the lessons from campaigns that didn't go according to plan, and what he really thinks brands should be doing with the World Cup this summer.
He also looks ahead to where cultural marketing is heading, why specialism is winning over generalism, and what the agency of the future actually looks like.
In Uncut, editor-in-chief Alex Zeevalkink talks to agency leaders about the realities of their roles, how they innovate and what they see as the future. In this first episode she sits down with Katie Mitchell to talk about the realities of agency leadership, parenthood and purposeful growth.
Rich Hewes
Virtual artists are topping charts, packing screens and commanding fandoms. Increasingly brands and entertainment marketers will try to reach those fans by designing participatory worlds, but they need to recognize that live and alive are not the same thing.
Cat Botibol
