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In this episode of The Partnership Game, Rich Hewes sits down with Kenny Annan-Jonathan – the first (and still only) creative director in the Premier League, founder of a talent management and creative agency, and sport director at Cannes Lions, where he's building out Lions Sport: a new initiative designed to bring brands, agencies, rights holders and marketeers into one room and fix how the industry talks about sport.
Kenny traces a career path that starts in graphic design, moves through fashion, and finds its way into sport via a chance customer relationship with Wilfried Zaha. He makes the case for why the best sports marketing speaks to communities rather than at them, why creativity in sport has to be a long play, and why the Ronaldinho crossbar ad remains the campaign he wishes he'd made.
