A new wave of founders are turning product development, missteps and everyday decisions into a live feed for social in order to forge deeper brand loyalty from the get go. But what do they need to be mindful of?
Across Instagram, TikTok and LinkedIn, companies are increasingly being built in public. Founders are sharing product development, setbacks, strategic decisions and raw personal journeys in real time.
What began as a startup tactic is evolving into a branding strategy in its own right, particularly for smaller consumer brands competing against corporations with far larger marketing budgets.
Street football, a cast that stretches from Ronaldo to Kim Kardashian, and football positioned as pop culture. Nike’s latest football campaign shows how big brands should start to think "culture-first" when it comes to major sporting events.
Rich Hewes
For the first season of Brandmakers, Hannah Bowler spoke to leaders across some of today's innovative brands, such as Notion, Zalando and Pinterest. During each interview she asked where the brand marketers go to reset and refill, and how they keep their minds fresh for new ideas.
Hannah Bowler
