Can Bluesky Rebuild the Foundations of Social Media?

Can Bluesky Rebuild the Foundations of Social Media?

As trust in big social platforms keeps eroding further, Bluesky continues to build a new kind of social infrastructure: open protocols, portable identities and community‑run feeds where scientists and specialists help verify what you see.


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Most people know Bluesky as an alternative to X. But during a session at SXSW London, chief operating officer Rose Wang made the case that Bluesky is not trying to build another social media platform but wants to rebuild the foundations of social media itself.

Our current social media landscape is controlled by a few corporations and a few billionaires, Rose told the audience in London. 

“Today’s online world looks like a medieval society where you have land that's owned by a few noblemen and kings, and we are the tenants who work on this land,” she said. They control the information, and ultimately control speech across the world, Rose argued.