Most people know Bluesky as an alternative to X. But during a session at SXSW London, chief operating officer Rose Wang made the case that Bluesky is not trying to build another social media platform but wants to rebuild the foundations of social media itself.
Can Bluesky Rebuild the Foundations of Social Media?
As trust in big social platforms keeps eroding further, Bluesky continues to build a new kind of social infrastructure: open protocols, portable identities and community‑run feeds where scientists and specialists help verify what you see.
Bridging the Experience Gap for Virtual Artists
Virtual artists are topping charts, packing screens and commanding fandoms. For brands and entertainment marketers, there's an opportunity in designing live, participatory worlds that feel truly alive, where fans can show up and share something together.
Cat Botibol
The Internet is Too Generic by Design
What happens to your brand when most people never visit your website again? In a recent talk, R/GA’s executive creative director Rob Northam argued that the internet we’ve been designing for is built on assumptions that no longer hold, and that AI is about to make those faults impossible to ignore.
Alex Zeevalkink
