AI has made competent creative almost frictionless to produce. But raising the floor isn’t the same as raising the ceiling, and if agencies mistake output for creativity, they’ll erode the one advantage they have left, writes Arthur Perez, managing director at Stereo Creative.
Arthur Perez
ESPN and United Airlines just turned a fantasy football draft into a literal mile-high event. It is just one of the signs that digital-native brands are starting to chase something a screen can’t give them: a real moment, shared in person.
Contributor
The Midnight Club has made jewelry, candles, honey and now a fashion line with Bianca Saunders. Managing director Emily Mitchell on working without a brief, becoming its own client, and what agencies risk when they create their own things.
Hannah Bowler
