AI has made polished content cheap and endless. The Goat Agency’s Jess Morris on why brands should pay for the human behind the work and not the work itself.
AI content is not something unfamiliar to people’s social feeds. Concepts that were once novel and outrageous – like dancing cats or sailors saving polar bears, coined as AI slop are now commonplace.
But it’s also no secret that creators are still using AI to generate content and in fact the number of creators doing this is rising. They use AI for editing, idea generation, building out carousels and even content itself.
The Midnight Club has made jewelry, candles, honey and now a fashion line with Bianca Saunders. Managing director Emily Mitchell on working without a brief, becoming its own client, and what agencies risk when they create their own things.
Hannah Bowler
We’ve become used to sharing everything online, but now people are finding enjoyment of experiences without an audience. Annie Harte explores the resurgence of analogue culture and what it could teach brands about creating spaces not just for performance.
Annie Harte
Every leader in The Subthread’s Uncut series, which features agency leaders from across various disciplines, had something to say about AI. What’s striking is how little they agree. Three of them – Rosh Singh, Nomi Leasure and Emily Rickard – map the real risk in three completely different places.
Alex Zeevalkink
