In this episode of Brandmakers, The Subthread's editor Hannah Bowler is joined by Nick Street, CMO at Marshall Group, to explore his career-long commitment to supporting the communities that built the brands he works with.
Before joining the iconic music company, Nick spent 15 years at VF working for brands, including Vans and Reef, where he collaborated closely with the skate and surf communities. He started his marketing career at Eastpak tasked with growing the brand in the UK and Ireland.
Nick believes each of these brands owe something back to the ecosystem that adopted them. At Marshall, that means investing in the grassroots music through initiatives like Amplify where 1% of member purchases supports independent music spaces, alongside partnerships including Music Venue Trust.
In this conversation Hannah and Nick discuss the evolution of community marketing, why founder-led brands are great for storytelling and how companies should think about grassroots programs.
For more interviews with the brand marketers behind some of the world's most innovative brands, check out the full Brandmakers series.
