About us

Hey, welcome to The Subthread!

Thanks for joining us and taking a look around our site. We’re The Subthread, an independent media and events company covering the intersection of creativity, tech and innovation for the marketing industries.

Our mission is to help our audience navigate and make sense of what’s next and do that in a way you will actually enjoy.

Unlike many others out there, we focus on original reporting only. The type of content that gives you true storytelling told by humans, whether it is long or short form, written or recorded.

By starting The Subthread we want to create a place where people can go deeper. Not just to track the next big thing, but to understand what it means, why it matters, and how you can put it into practice. 

Here’s how we’ll do it:

• Share stories and insights that bring clarity to your everyday
• Highlight the people and projects shaping the future of the creative industry
• Explore the creative possibilities of new platforms and tools
• Bring together leaders who want to act, not just talk

Our aim is to build a community, so we’re hosting a range of curated gatherings – fun events that will give you lots of take outs.

There’s so much to learn, to explore, to dismiss even – and we’re here to help you make sense of it all while having a nice time along the way. 

Because, at our core, we believe in optimism as a creative and strategic force – a belief that technology, in the right hands, can unlock better ways of creating, building, and connecting. 

Will you join us for the ride?