About us

Hey, welcome to The Subthread!

Thanks for joining us and taking a look around our site. We’re The Subthread, an independent media and events company set up with the goal to do things slightly different.

Our mission is to explore the evolving relationship between innovation, tech and creativity and make sense of it all for the brand leaders, marketers, innovators and the creatives looking to stay one step ahead. 

Unlike many others out there, we focus on original reporting only. The type of content that gives you true storytelling told by humans, whether it is long or short form, written or recorded.

Our aim is to build a community, so we’ll be hosting a range of curated gatherings which should be fun to join as well as give you lots of take outs. We want you to uncover the right signals early and hear from those who’ve tried the yet unknown. 

Here’s how we’ll do it:

• Share stories and insights that bring clarity to your everyday
• Highlight the people and projects shaping the future of the creative industry
• Explore the creative possibilities of new platforms and tools
• Bring together leaders who want to act, not just talk

By starting The Subthread we want to create a place where people can go deeper. Not just to track the next big thing, but to understand what it means, why it matters, and how you can put it into practice. 

There’s so much to learn, to explore, to dismiss even – and we’re here to help you make sense of it all while having fun along the way. 

Because, at our core, we believe in optimism as a creative and strategic force – a belief that technology, in the right hands, can unlock better ways of creating, building, and connecting. 

Will you join us for the ride?

Who we are:

Alex Zeevalkink - Co-founder, Editor-in-Chief & Marketer

Alex untangles ideas, finds the hidden connections, and makes sense of the noise – part editor, part marketer, part professional thread-puller. After years in digital publishing and brand building, Alex decided to make media that doesn’t just report the story, it starts one. At The Subthread, Alex hunts for the stories at the intersection of creativity, culture, and technology – the ones that make you stop scrolling and start thinking about what tomorrow looks like and how you can play a part.
When not shaping the editorial vision, Alex is plotting ways to grow the brand, spark debate, and prove that smart media can also be fun.

Want to talk creative?
Email alex@thesubthread.com

Rich Hewes - Co-founder, Writer & Head of Studio

Rich turns ideas into experiences you can see, hear, and feel. A community-builder first and a multimedia maestro second, he’s produced events that became the benchmarks of the broadcast industry and cultivated tribes of curious, creative people who actually show up. After running a studio at Digital Frontier, Rich started The Subthread with Alex in a mission to make media that grabs attention and refuses to let go. Here, he animates stories across video, audio, and visuals – the kind that make you lean in, pause, and pay attention. Outside production, he’s connecting people, sparking ideas, and making media a little more human along the way.

Have a story on innovation or tech?
Email rich@thesubthread.com

Hannah Bowler - Editor & Host

Hannah is always looking for the why not just the what. Part reporter, part analyst she digs into the strategies, players, and platforms shaping the future of media and technology. Her reporting blends sharp analysis with a human lens, connecting the dots between innovation, culture, and impact. Not beholden to one format, Hannah likes to tell stories in whatever medium suits the narrative - be it audio, video, online or print.

Let's talk innovation!
Email hannah@thesubthread.com