About us

Hey, welcome to The Subthread!

Thanks for joining us and taking a look around our site. We’re The Subthread, an independent media and events company covering the intersection of creativity, culture and innovation for the marketing industries.

Our mission is to help our audience navigate and make sense of what’s next and do that in a way you will actually enjoy.

Unlike many others out there, we focus on original reporting only. The type of content that gives you true storytelling told by humans, whether it is long or short form, written or recorded.

“A sharp new independent publication covering the intersection of creativity, culture, and innovation. Proper thinking, great writing, and genuinely worth your time”
— Roger Sho Gehrmann, VP Partnerships, MassiveMusic
“Cool very ‘now’ publication you should check out”
— Wayne Deakin, Founder, Studio Deakin
“Thanks so much for a great evening. Looking forward to more in the future!”
— The YeahNice team
“We need more Subthread energy on the internet (i.e. intentional, critical, thoughtful)”
— Carmen Vicente, Social Strategist, Slate
“Fast becoming essential industry reading”
— James Kirkham, Founder, Iconic
“If your job is to turn ‘what’s coming next’ into actual strategy, you should probably have The Subthread on your radar. Sharp stories at the intersection of tech, creativity and innovation”
— Fran Pérez, Brand Strategy Consultant, FRKTL

By starting The Subthread we want to create a place where people can go deeper. Not just to track the next big thing, but to understand what it means, why it matters, and how you can put it into practice. 

Here’s how we’ll do it:

  • Share stories and insights that bring clarity to your everyday
  • Highlight the people and projects shaping the future of the creative industry
  • Explore the creative possibilities of new platforms and tools
  • Bring together leaders who act or are ready to act

Our aim is to build a community, so we’re also hosting a range of curated gatherings – fun events that will give you lots of take outs and help you build a better network.

There’s so much to learn, to explore, to dismiss even – and we’re here to help you make sense of it all while having a nice time along the way. 

Because, at our core, we believe in optimism as a creative and strategic force – a belief that technology, in the right hands, can unlock better ways of creating, building, and connecting. 

Will you join us for the ride?

Rich & Alex, co-founders of The Subthread

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