Founder & Editor-in-Chief
We tell ourselves inspiration is a simple errand: open Pinterest or Instagram, take a walk, buy a coffee, return with a spark. In reality, it’s more like skimming a library’s returns cart, you have to go through stacks of almosts to reach the book you actually need.
Alex Zeevalkink
I’m what a polite person might call a “tab enthusiast.” My browser window is less workspace, more archaeological dig – layers of half-read articles and product pages, abandoned Google Docs, and the occasional half-watched YouTube video.
Alex Zeevalkink
Hey there, After months of plotting, caffeinating, and pestering industry friends about what they actually want to read, The Subthread is finally live and here is its first newsletter. Welcome, this is your new home for sharp ideas, human storytelling, and optimism with bite (never the bland LinkedIn kind). Building this in eight weeks with three people? Like running a marathon in flip-flops. I’ve become a designer, podcaster, marketer, developer, and finance whiz – all before lunch. How did w
Alex Zeevalkink
