Tech as a Tool, Culture as a Compass
Micro‑scenes, meme logic, and IRL moments shape youth marketing. Tech and AI aren’t the headline for these audiences, it's just a tool. Usefulness and participation, those are the areas to win. Louise Millar of Seed champions collaborative, human‑led designed experiences with results that travel.
How Search Intent Can Move Culture
Fans do more than just watch sports. They search, plan and buy around them. Emma Welch unpacks how live search intent around tentpole events reveals what people want to do next – and how brands can use those signals to move faster, target smarter and stay ahead of the game.
Emma Welch
The Only Moat Left Is Brand
For the last decade, marketing has been less about creativity and emotion and more about data and measurement. If you could track or optimise it, you did. If you couldn’t prove it, it slipped down the priorities list. For many brands, that worked… until it didn’t.
Alex Zeevalkink
