Cassie Hall is a marketer who is ready and excited to adapt to the technological advancements that are reshaping the industry she’s been working in for 17 years.
“The highest performing organizations and the best marketers are going to be the ones who are nailing both pieces and becoming more like builders, or conductors of these new systems and workflows that you are just ultimately going to have to use.”
As director of brand and marketing for the second hand car site Motorway, Cassie is particularly interested in understanding how brands can be surfaced in AEO and coming up with fresh strategies that work with the LLMs.
