Senior brand marketer Cassie Hall explains why brand building is now becoming training data and how she is excited to finally see the return of brand marketing.
Cassie Hall is a marketer who is ready and excited to adapt to the technological advancements that are reshaping the industry she’s been working in for 17 years.
“The highest performing organizations and the best marketers are going to be the ones who are nailing both pieces and becoming more like builders, or conductors of these new systems and workflows that you are just ultimately going to have to use.”
In Uncut, editor-in-chief Alex Zeevalkink sits down with agency leaders to dig into the realities of their roles, how they innovate, motivate, and where they believe the industry is headed. This week she talks to Tyler Berry and Rob Pratt, co-founders of creative branding studio YeahNice.
Alex Zeevalkink
As the world hurtles through a decade of disruption, 20(Something) co-founder Andrew Barnard explains why building an agency for this moment meant ruthlessly focussing on three disciplines and always reminding himself that the work can actually contribute to a better future.
Alex Zeevalkink
As social lives shrink and match days carry more emotional weight, sponsors need a clearer reason to exist. On The Partnership Game, Carlsberg’s Lynsey Woods shows how long-term partnerships, Danish roots and fan-first ideas are helping the brand stay relevant.
Rich Hewes
