Ben Goldhagen

Ben is director of sport at social media and influencer marketing agency Coolr. He leads a new sports division at Coolr dedicated to helping brands, teams, leagues, federations and athletes engage fans on social media.

The Age of Sport-tainment

Sport has morphed from “just the game” into a full-blown content engine. Ben Goldhagen unpacks how creator fights, tunnel fashion and fan‑led formats are reshaping sport into a hybrid of competition, entertainment and social‑first marketing.

Sport

Ben Goldhagen

Apr 29, 2026 — 2 min read