Bren Byrne

Bren Byrne is a Dublin-based creative director and strategist who works at experiential marketing agency Catapult, crafting award-winning campaigns for the likes of Guinness, Mastercard and other global brands.

Tracking Joy

Attendance, dwell time, and satisfaction scores only tell part of the live experience story. Bren Byrne, creative strategist at Catapult, explores how tracking joy could become the next best way of measuring impact that drives real and lasting business value for brands.

Sport Marketing

Bren Byrne

Aug 12, 2026 — 3 min read