Michael Isaacs-Olaye

Michael is a seasoned partnerships leader with 15+ years in global digital, spanning programmatic and attention strategy. As MD at Happydemics, he helps brands turn data-driven brand lift measurement into smarter, more impactful campaigns.

Winning the World Cup Before Kick‑Off

Brands may chase the magic of a World Cup moment, but the real wins will go to marketers who design their creative and media to work together in the feed, long before the first whistle.

Sport

Michael Isaacs-Olaye

Mar 3, 2026 — 3 min read