Tebo Mpanza

Tebo Mpanza is a client director at Unfound Studio, helping ambitious brands sharpen positioning and creative direction. He works at the intersection of business and brand, translating cultural insight into identities that move people.

The Digital Recalibration: The Rebirth of The Indie Internet

A quiet revolt against Big Social’s optimized sameness: why people are retreating from performative feeds into smaller, human rooms. This is where brands can only earn trust by participating, and the internet gets cosily small again, writes Unfound Studio’s Tebo Mpanza.

Culture

Tebo Mpanza

Jan 9, 2026 — 4 min read