The Brandmakers podcast is a series exploring the world’s most innovative brands and the people driving them forward.
Each episode, our editor and host Hannah Bowler will be joined by brand leaders to uncover the strategies and ideas keeping the their brands culturally relevant.
Brandmakers goes beyond origin stories, diving into ongoing culture, design, product and tech decisions that form a brand's long-term success. From bold strategies to breakthrough ideas, we uncover what keeps these brands at the cutting edge.
Season 1 Episodes:
Ep 1. Kea Kleihauer, senior manager global culture and experiential marketing at Jägermeister
In this episode of Brandmakers Hannah is joined by Kea Kleihauer from Jägermeister who talks about how long-term cultural investment builds keeps brands relevant and creates genuine value in scenes where traditional advertising falls flat.
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Ep 2. Ruth Henriquez, head of partnerships and licensing at Mattel
In this episode we hear from Ruth Henriquez, who oversees the IP behind brands like Barbie, Hot Wheels, Uno and Masters of the Universe. She explains how Mattel is shifting from a product-led business to an IP-led one in the post-Barbie movie era.
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Ep 3. Louise Foley, director of marketing, Europe at Pinterest
In this episode we hear from Louise Foley, who is director of marketing, Europe at Pinterest. Louise and Hannah get stuck into the subject of trends and signals, and what marketers need to do to stay on the right side of cultural relevance. She also detailed her own marketing strategy and her push into fun and meaningful experiential events.
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