The right tech can help brands build worlds but those worlds are meaningless without putting the audience at the center. At The Subthread’s first event in London, artist and Dime founder Doddz and 20(Something) co‑founder and creative partner Will Thacker drew the audience of marketers and creatives a blueprint for developing experiences customers will actually want to be part of.
Doddz begins every idea by asking “what emotion are we trying to evoke and what universal truth can the audience recognize?”. It's a similar starting point for Will when working on a client brief. “People need to feel something and a brand needs to have some sort of soul,” Will says.
“People need to feel something and a brand needs to have some sort of soul”
