I’ve always spent too long online, but since starting The Subthread it’s spiraled. With a fragmented web, fewer shared tentpoles, and accelerated trend cycles, you feel the whiplash if you work in this space.
That is probably why I've had quite a few conversations about “monoculture” lately, and especially the seeming lack thereof. So, I dug into the research to separate signal from noise and surface what brands should focus on (and what to ignore).
It seems monoculture isn’t dead, as many of us like to bemoan. Our shared cultural moments persist even as fragmentation increases.
