For twenty years the industry told itself it had learned how to extend the life of entertainment. We built second-screen experiences that ran alongside live broadcasts. We filled Twitter with running commentary and encouraged viewers to react in real-time. We created companion apps, backstage streams and a steady flow of additional clips that surrounded a program like scaffolding. At the time it felt progressive to us, we believed we had broken open the format and given audiences a seat at the table. In hindsight it looks like an early, tentative draft.
Bridging the Experience Gap for Virtual Artists
Virtual artists are topping charts, packing screens and commanding fandoms. Increasingly brands and entertainment marketers will try to reach those fans by designing participatory worlds, but they need to recognize that live and alive are not the same thing.
Cat Botibol
The Partnership Game with Robert Zitzmann, Managing Director and Partner at Jung von Matt Sports
Robert Zitzmann, managing director and partner at Jung von Matt Sports, has spent his career at the intersection of sport and advertising – and he's clear on what separates campaigns that get remembered from ones that just get made.
Rich Hewes
Uncut with Katie Mitchell, Managing Director at Seen Studios
In Uncut, editor-in-chief Alex Zeevalkink talks to agency leaders about the realities of their roles, how they innovate and what they see as the future. In this first episode she sits down with Katie Mitchell to talk about the realities of agency leadership, parenthood and purposeful growth.
Rich Hewes
