From Creating Campaigns to Crafting Collections

From Creating Campaigns to Crafting Collections

The Midnight Club has made jewelry, candles, honey and now a fashion line with Bianca Saunders. Managing director Emily Mitchell on working without a brief, becoming its own client, and what agencies risk when they create their own things.


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Agencies exist to make campaigns that sell things, but for some, the fun is in making the things themselves.

The Midnight Club is one of those agencies. Based out of Shoreditch, the creative shop has created its own jewelry line, published a book and co-crafted candles and even honey with young talent.

Now it has turned its attention to fashion, collaborating with designer Bianca Saunders on a clothing collection that was shown during Paris Fashion Week.

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Its managing director Emily Mitchell says making “physical manifestations” of The Midnight Club’s brand has been an integral part of the company since it was set up a decade ago.