The Front-End on the Front Line

The Front-End on the Front Line

AI agents can now do the job without ever opening your app or site. Great for users but it strips brands of the face-time, loyalty and upsell that owned interfaces were built for. So what’s the front-end actually worth?


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How do you feel about drop down menus? Let’s be honest, selecting your country from a list is perhaps one of our modern age's most painful tasks. We’re in an era when a simple prompt can tell Claude to pull your email, calendar, and Slack together and plan your day for you. Against this staggering evolution in our morning routine, it’s hard to see much future for the humble front-end interface. 

But we shouldn’t write it off too soon, there’s unsung value in the front-end. The question is whether it’s worth the trade-off for increased access.