Trust in our institutions and in business is being tested. Even without touching the bigger, more disturbing political stories dominating the news cycle, people are increasingly skeptical of what they see online. Scams, AI-generated slop, harmful content, misinformation and sheer bombardment have combined to erode confidence in digital spaces. Inevitably, advertising gets caught in the fallout.
Why Brand Trust Is Needed Now More Than Ever
In a noisy, AI-saturated world, trust is the most important metric deciding which brands still get through.
In Search of Innovation: What Good Leadership Really Looks Like
Innovation rarely fails because the ideas aren’t there. It fails because teams don’t have time, safety, or a clear “why.” Here’s what I’ve learned about leadership from the people who actually make room for new things – and what that looks like on the inside.
Alex Zeevalkink
Past, Present and Still Playing
From Chelsea’s “Return of the Rebel” and TAG Heuer’s revived Formula 1 watches to fans co‑creating future kits with AI, clubs and brands are using nostalgia to draw in fans, blending archive with the present day to offer continuity in a culture where the past is as valuable as the future.
Rich Hewes
The ‘Richness’ of Female Athletes and Why Brands Need to Go Deeper
Brands are falling over themselves to get into women’s sport, but too many still treat it like a bolt-on sponsorship. The real wins, however, can be found in telling richer stories, tapping into their wider passions, and committing to the game long after the final whistle.
Hannah Bowler
