A few recent conversations and posts had me thinking about how creative and marketing teams are changing in the age of AI. In an interview with tech founder James He from Artificial Societies he says, “being great at one thing might no longer be enough”. Around the same time, Ross Mawdsley, global head of visual design at Skyscanner, told my colleague Hannah something similar in another interview, people should push for breadth but retain their core skill.
It’s a perspective I’ve heard and seen more this past week. Nicola Ryan, VP of design at Condé Nast, recently shared a post on LinkedIn about how designers who are generalists are thriving. And even Marc Andreessen, co-founder of VC a16z, in a recent tech podcast episode, predicted that the most successful entrepreneurs of the AI era will be those who master multiple disciplines.
