The Subthread's Past Events
Where ideas meet action
Previous Events:
Innovation Culture for Creatives - 10 Feb 2026
An evening for brand and agency leaders focused on turning emerging creative tech from buzzwords into practical, everyday advantage. Across two panel conversations speakers from Studio Deakin, Dept, Lyst and Buck shared how they’re experimenting, setting guardrails and reorganising teams to work smarter.
From Hype to Habit: Building a Sustainable Innovation Culture for Creatives
- Wayne Deakin, Founder, Studio Deakin
- Jeff Bowerman, ECD, Dept
- Host: Hannah Bowler, Journalist
Restructuring for Creative Scale: Just Because We Can Doesn’t Mean We Should
- Miyon Im, VP Editorial & Design, Lyst
- Ellen Turnill Montoya, Associate Creative Director, Buck
- Host: Alex Zeevalkink, Editor-in-chief
Future Makers - 21 Oct 2025
An intimate, after‑work event in Soho brought together marketers, brand leaders and creatives curious about what’s next in brand building. The evening mixed structured conversations with relaxed networking, all framed around how innovative brands stay ahead of culture and technology.
Innovative Storytelling
- Will Thacker - Co-founder - (20)Something
- Doddz - Artist & Founder - DIME
- Host: Alex Zeevalkink, Editor-in-chief
Building Brand Gravity
- Katie McPhee - Product & Partner Marketing - Veed.io
- Patrick Horan - Senior Brand Designer - Skyscanner
- Sarah Booth - Global Marketing Director - Ancient + Brave
- Host: Hannah Bowler, Editor
